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Building your artist profile

Before a collector considers your work, they often meet you — through your artist profile. A considered profile does quiet, constant work on your behalf, so it is worth the time.

Your stage name is how you are known across the platform. Choose the name you want collectors, writers, and curators to use, and keep it consistent with how you are known elsewhere.

Your biography is the heart of the profile. Write it as you would want to be introduced — your practice, the ideas you return to, the materials and questions that define your work. It need not be long. A few honest, well-written paragraphs say more than a list of credentials. Both a short and a fuller version are useful: the short one travels with your work, the fuller one rewards a curious reader.

Your location and discipline help collectors place you. Contemporary African art is a wide field, and collectors often discover artists by region or medium — accurate details make sure you appear where you should.

A profile portrait gives the page a face. It does not need to be a formal headshot — a photograph that feels like you is better than a stiff one that does not.

Your profile can be edited at any time from your artist dashboard, and it is worth revisiting as your practice develops. And because Art Kelen is trilingual, providing your biography in English, French, and Arabic lets you meet collectors in their own language — a real advantage when so much of the platform’s audience reads beyond English.

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